Cholie's Pizza

A proposed redesign for local staple in my Chicago neighborhood. I felt their dependable pizza & friendly service weren't represented in their current form and wanted to update it.

Focusing on a fun but not gratuitous look & feel, I created a logotype around a pizza-by-the-slice motif and expanded the branding to include menus, aprons, pizza boxes and restaurant supplies.

Digital 2023

Logo Lockups & Brand Colors

Restaurant Menu

Pizza Boxes